Career Objective
Senior Graphic Designer with over 14 years experience of the design process from conception to completion. Highly skilled in the Adobe Creative Suite (Photoshop, Illustrator, Indesign) as well as, Figma. Able to collaborate in a team or work individually and aspire to create bodies of work that promote a clean, polished look meeting the needs of managers and clients alike. I welcome a challenge and am a firm believer that with great communication and hard work, a plethora of ideas can inspire useful design.
Work Experience
IAG
Freelance Graphic Designer
November 2023 - Present
Leadbox Inc.
Lead Graphic Designer
August 2013 - March 2023
ESP Media
Junior Graphic Designer
March 2013 - August 2013
AutoTrader
Display Artist
January 2011 - June 2012
Web & Advertising
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Design homepage sliders (desktop and mobile)
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Design advertising graphics sized for web & social media (digital and print)
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Design sales offers pages
Indoor & Outdoor Design
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Design miscellaneous creative needs including but not limited to signage, in-store advertising, banner stands, business cards, letterheads, indoor POS materials (posters, displays, digital service menus, offers for TV display, etc.), and exterior signage (banners, flags, window decals, event signage, etc.).
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Design graphics for print, including postcards, flyers, handouts, inserts, delivery folders, QR codes, etc.
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Assigned custom design requests through management by email and or ticket support for clients in the form of banners, landings, pop-ups, social ads, e-blasts, print work and more.
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Followed current brand guidelines to ensure designs were executed properly and efficiently.
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Designed new website themes/templates for base, enhanced or premium packages that promoted a flexible and unique look which included low/hi-fidelity mock-ups in varying mobile, tablet and desktop breakpoints.
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Completed fully functional interactive prototypes for clients and management to test new designs.
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Designed new logos and re-freshed current ones upon request.
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Worked closely with the development team to ensure designs matched prototypes in appearance and functionality and corrected any fixes in staging before they were published live.
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Responsible for updating and uploading new monthly OEM campaigns on all client auto sites ensuring they were sized properly to varying carousel sliders.
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Created Google display, page takeovers, Instagram and Facebook ads for various web campaigns.
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Collaborated with management to design various billboard, in-store promotional material, magazine and poster ads.
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I lead virtual and in-person meetings with clients as new projects arose and was relied upon to deliver great results.
RFP Auto Website Templates (6 month project)
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Assigned weekly sprints and had demo progress reports with project manager, dev team, CEO and owner.
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Designed templates for mobile, tablet and desktop breakpoints.
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Template designs consisted of: headers, navigation, footers, vehicle cards, sliders, carousels, image galleries, filter search components, forms and more.
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Received various print and web tasks ranging from single to multiple page spreads and website banners.
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Worked closely with senior designer in reworking current RV and automotive ads, or creating new ones based on client requests.
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Designed clean, attractive layouts for single page, double spread and glossy inserts for the following books: Auto, Bike, Boat and RV and Heavy Truck and Equipment.
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Attended to emails and phone calls from sales representatives across Canada.
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Recorded pagination fixes when errors arose.
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Modified artwork according to proofreading edits.
Education
UTM/Sheridan College
September 2002 - April 2007
Art & Art History
Communication, Culture and Information Technology (CCIT)
Sheridan College Institute of Technology and Advanced Learning
2009 - 2010
Humber College of Applied Arts and Technology
2009 - 2010
Skillshare Courses
2021 - 2022
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Double major program
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Honours Bachelor Degree/Diploma
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Certificate in Digital Communication, Culture and Information Technology
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Advanced Diploma in Art and Art History
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Adobe InDesign Fundamentals
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Adobe Illustrator Intermediate
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Adobe Photoshop Advanced
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Adobe Photoshop for Digital Photography
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Digital Design Certificate
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Web Design and Production Certificate
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Move From Graphic Designer to UX Designer
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Design & Prototype a Mobile UI/UX Design in Figma
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Grids & Responsive Design. Ultimate Guide for UX/UI Designer (Figma Files + Basic HTML & CSS)
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Intro to Adobe After Effects: Motion Design for Beginners
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Animation Principles In Motion Design: Secrets of Great Motion Graphics
SKILLS
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Graphic Design, Brand Identity and Guidelines, Conceptualizing, Motion Design, Typography, Digital Design, Advertising, Photography, Drawing, Painting, UX and UI, Prototyping, HTML, CSS, Web Design, Social, Client Relationships, Marketing, Creative Strategy, Customer Experience, Content, Print, Editing, Inter-Cultural Communication
SOFTWARE KNOWLEDGE
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Expert in Adobe Creative Cloud, Illustrator, Photoshop, InDesign, Adobe Acrobat, Figma, WordPress, Microsoft Office, Basecamp, Trello, Freshdesk, Google Chat, Slack, Zoom
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Beginner - Intermediate in After Effects CSS, HTML, Webflow
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